The Top 100 Advertising, Marketing, Media & PR Blogs

What this list is about?
- the list is intended to represent as broad a field of genres within advertising, marketing, media and PR as possible
- that the list is of interest to the general reader as well as for those who want to learn a bit more about related subjects and / or who want to develop their overall marketing mix

* Please note: blogs within categories are not ranked against each other
This list is updated regularly (update: 2).

TOP 20 BLOGS

REST OF BLOGS (21 - 100)

Advertising / brand news

  • AdFreak - Advertising and media
  • Adland - latest advertising news from a creative point-of-view
    + AdRants (top 20 list)

Customers / customer behaviour

Advertising - future trends

  • Ad Lab - Predictions in advertising and advertising technologies

Account planning

  • Adliterate - ‘radical thinking for the brand advice business’
  • Ian Tait Crackunit- by a planner with a background in creative work who does a ‘a kind of creative plannery type thing’
  • Herd - by Mark Earl, author of ‘Herd: How to Change Mass Behaviour by Harnessing Our True Nature’
  • Fallon Planning - ‘Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.’
  • Optimism- ‘Embracing failure since 1998. A weblog about life at wieden + kennedy london’
    + Russel Davies (top 20)
  • Only Dead Fish - ‘media, communications, planning, magazines, life’

Branding

Media - general

  • Cymfony - consumer insight on traditional and social media
  • Publishing 2.0 - the evolution of media: the way technology is transforming media
  • Noah Brier - ‘marketing, media, technology and randomness’ - by Noah Brier head of planning and strategy at The Barbarian Group.

Digital marketing

Marketing - general

Small business - Marketing and branding

Marketing - word of mouth

Lead generation

PR - general

Social media - general

  • Neville Hobson - blogging, PR, marketing
    and blogging
  • Web Ink Now - viral marketing strategies using blogs, news releases, ebooks and online media
  • The Viral Garden - ‘bluring the line between company and customer’
  • Viral Blog - including Viral Friday, showing the most popular viral videos and more.
  • PR2 Squared - ‘conversations about social media and marketing’
  • Shel Holtz - communication, technology and PR
  • Web Strategy by Jeremiah - ‘how web tools enable companies to connect with customers.’
  • Groundswell - focusing on social technologies
  • Chris Brogan - ‘using social media and technology to build digital relationships for businesses, organizations, and individuals’
    + Social Media Explorer (top 20 list)
  • Mashable - social networking news
    + Centre Networks (general)

Blogging

  • ConVersations - and social media
  • Hyku - blogs for public relations, marketing, media, communication & branding
    ProBlogger (top 20 list)

Copywriting

  • The Copywriting Maven - ‘A copywriter shares tips, techniques, reviews, and cranky commentry’
    + Copyblogger (top 20 list)

Graphic Design

Design - general

Creative work - advertising

  • The Inspiration Room - for general media channels
  • Adverbox - ‘daily visual pleasure’
  • AdGooness - ‘the best and sometimes the worst around the globe’ by art director Frederick Samuel’
    Ads of the World (top 20 list)

SEO - general

PPC

  • PPC Hero - useful, general resource blog for Pay Per Click

Affiliate marketing

Online marketing
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12 August, 2008 (19:51) | Top 100 advertising, marketing, media & PR blogs | By: admin

Graphic Design Resource

TOP 20 GRAPHIC DESIGN BLOGS (International)

  • Ace Jet 170
    Type, print and more - implementing brands and corporate IDs
  • Aisle One
    Graphic design, typography etc ..
  • Authentic Bordeom
    Graphic design, website interface layout, typography, mobile web and more
  • Core 77
    Industrial design - offering articles, discussion forums, hosts portfolios, database of design firms, and more.
  • Coudal Partners
    Design, Advertising and interactive
  • Creative Curia
    Blog for students and learners of design, as well as a blog intended to excite and inspire seasoned designers in general
  • David Airey
    Graphic design / logo design: ranked top 50 in AdAge blog rank for the best marketing and media blogs, overall)
  • Design is Kinky
    Design and art work
  • Design Observer
    With several contributing design authors
  • Designers Who Blog
    With contributions from the following sorts: Graphic Designers, Web Designers, Illustrators, Typographers, Logo Designers, Artists, Photographers, Marketers, Writers, Branders and Podcasters etc..
  • Dexinger
    Design: directory, database, news etc ..
  • Grain Edit
    Focus is on design work from the 1950’s to the 1970’s including contemporary design work inspired from that period
  • Hick Design
    Design journal, with some of their favourite subjects including: print, new media, icons and logos
  • Ideas on Ideas
    Blog about designs and brands
  • I love Typography
    Blog designed to inspire people about typopgraphy
  • Mark Boulton
    Designs, thoughts and ideas by a website designer / general designer
  • Noisy Decent Graphics
    General graphic design, communication, ideas, brands
  • NotCot
    inspiration for creatives - ‘ideas + aestheitcs + amusements’, latest in international trendes
  • Spoon Graphics
    Illustrator and Photoshop tutorial, free vector resources and articles on graphic design in general
  • Veerle’s Blog
    Online source for topics ranging from XHTML/CSS to graphic design tips

UK GRAPHIC DESIGNERS 

GRAPHIC DESIGN AWARDS

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2 August, 2008 (18:26) | Graphic Design - blogs, designers & awards | By: admin

What Technologies Should Marketeers Be Focusing On Right Now?

This post is based on AdAge Power 150’s (a leading blog rank for blogs based on marketing / branding / creative / communications in general) post on ‘what technology marketers should be paying most attention to in 2008′. My take on this is to offer some background information on some of the technologies mentioned (for people who don’t know much about them or not even heard of them). What I like about the nature of this  (AdAge’s) post is that it involves the views of many different leading marketeers.

Branded micro-content
Branded micro-content is a general term for content that contains a clear idea, is accessible via a particular URL, and is produced for email clients, web browsers and so on. Branded micro-content can, also, refer to media formats such as video, image and so on. And of course, that they all stand out from the crowd and can be remembered.

Local search
(as in search engine search for business / products in one’s locality)

Mobile apps
(applications / programmes)

Audioscrobbling
(part of music recommendation culture)

Twitter (and some of the other micro-blogging platforms)
Micro-blogging is about communicating short text updates via various media channels, including the internet, mobile phones and more. Twitter is the leading micro-blogging platform. Other micro-blogging platforms include: Jaiku, Spoink, Pownce, Plurk, and more.

SEO / universal search
(universal search: ‘the integration of the results from vertical search engines like images, books and local into the “main” search results’)

Storing data on the web (as opposed to hard drive)
Google Docs - word processor, spreadsheet and presentatins 
Google Apps - office suites, email, calender, instant messaging, and more
Microsoft Live - search engine, instant messenger, email, office suite, and more

Organizational philosophy (i.e content marketing movement)
(’the philosophy of marketing services not by traditional methods, but by delivering valuable, relevant and compelling content to customers and prospects on a consistent basis’)

Search marketing - search engine optimization, search engine marketing (also called pay-per-click), and dealing with universal search.

Online video/TV
(webcams, tv programmes online, and so on)

Micro-communication
(Twitter, and so on - providing information in bite size where people don’t have enough time for bigger pieces)

Actics
(getting feedback on ideas from customers, partners and so on)

The keyword
(as in SEO)

Content
(as in ‘content is king’)

Facebook
Social networking site which jumped in popularity during 2007. It is now the world’s most popular social networking site. Particuarily popular as a site for uploading photos.
Facebook and marketing (Beacon: sends data from external websites to Facebook).

Media Fragmentation -Marketers need to understand the impact of the media fragmentation now occurring

Blogging
(in particular, brand conversations and SEO)

Site optimization
Website optimization is about reducing size and comlexity of web page to improve website peformance. Website can include SEO, pay per click optimization, and so on.

The answers I would most go along with were (and excuse me for being old-fashioned):

Content
The cliche ‘content is king’ just has a universal appeal to it that will never go out-of-date. Brands might vary from one extreme to another (say utiliy to entertainment / luxury items) but content (whether it be useful or interesting or both) will, ultimately, be a powerful tool in securing engagement and loyalty from customers.

Blogging
I still think that blogging is an important marketing tool: great for getting down content and enganging customers in a two-way dialogue, as well as, being a useful way of implementing SEO / keyword strategies.

SEO / Keyword
‘Content is king’ but smart (and fair) SEO is still proving important for many people.

Twitter / Facebook
Although not an expert on Twitter or Facebook, I think they could prove useful in supporting content / blogging strategies.

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1 August, 2008 (11:52) | Marketing technologies, Marketing technologies - 2008, Micro content, Micro blogging platforms, Micro-comms | By: admin

The Future of TV ?

Bruce Rosenblum President, Warner Bros, Television Group gave an interesting talk, back in March at the East Coast event, on the future of TV.

What is TV? We have had analogous TV, cable TV and satellite TV. And in recent years we have had various forms of visual content emerging on the internet and other forms of digital media in general that could pass for TV content. So we need to redefine what TV really means. Or perhaps disregard the old phrase ‘TV’ for something else that is more appropriate for the digital age in which we now live but that still incorporates many of the ideas / values of ‘TV’ of old. Rosenblum likes to use the phrase ‘electronically transmitted content’  - content that can be viewed on digital media such as the internet, mobile phones, i-pods and so on, as well as on the traditional TV set - instead of  ’TV’.

Although Rosenblum’s  comes from a large corporate media company (Warner Bros), the focus for him is still (quality) ‘content’ - and, also, as goes on to discuss:  being ‘creative’ (in the sense of producing creative content not just running the business in a creative way or ‘entrepreneurial and nimble’ way as he puts it): ‘at a core we are a content company; our primary competency is story-telling’.

Rosenblum is uncertain (like many others in him the industry) about the technology and viewing habits around the corner. His answer to this is to remain focused on content (as well as being ‘entrepreneurial and nimble’ in the overall business approach).

He goes on to discuss how new technology and the new ways of experiencing electronically transmitted content will create even more small media groups being able to exploit these changes to their own advantages. But that large media groups like Warner Bros will still be needed because of their experience in making large budget episode productions, in risk-taking, in the wide range of content they already own, in the experience and expertise they already have, and so on.  

Lastly, TV advertising? Rosenblum doesn’t discuss this other than to point out how the TV industry has adopted new revenue models such as paid text messages / phone calls / music downloads (i.e. American Idol) as an alternative to just depending on revenue from traditional TV commercials. So although technology has altered the way in which we view TV or ‘electronically transmitted content’, value hasn’t been lost, it has just shifted into new directions.

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29 July, 2008 (12:22) | Future of TV? | By: admin