Integrated (Digital / Traditional) Case Studies – UK

Currently being updated – 14 case studies listed.
To view a case study, click on ‘Source’

• Kodak. On-line, eCRM, branded content, experiential. Source: Ogilvy
• Toshiba - Gigashot. Microsite, flash banners, e-newsletters, brochure. press ads. sales PowerPoint. Source: Mason Zimbler
• Nike – Human Race. TV, newspaper, online interactive banner ads, mobile MMS, wap banners, and more. Source: Mindshare
• Nike – Zoom. Outdoor and retail Bluetooth points were installed. The audience was then engaged through this media to participate in a time trial race to run between these two points. And mobile, print and outdoor. Source: Mindshare
• Dorito’s - Frito Lay. Created ads and a web infrastructure that invited consumers to create their own Super Bowl ads, armed them with the assets to do so and let people vote for their favorite spot to air during the big game. Source: Goody, Silverstein & Partners
• Haagen-Dazs. Print magazine. HelpTheHoneyBees.com gave visitors a space to learn about the problem, donate to the research program, buy a shirt, send a “bee-mail,” and help spread the word. TV commercial. Magzine insert. PR. And more. Source: Goody, Silverstein & Partners
• Unilever - OMO (detergent). TV, digital and print encouraging children to form their own special outside play clubs and register with the OOPF via a bespoke website. Kids were further engaged through Jetix TV with a promo, online forum, game, and email strategy and a specially constructed Board of Dirt jury judging the most innovative clubs. Source: Mindshare
• Anglian Windows. TV, national press, digital display advertising (for awareness), affiliate advertising and niche press (for specific segments); enquiries driven by PPC and direct mail. Source: Latitude
• Defra (government agency). Online advertising and posters. Source: CST Advertising
• Kärcher (cleaning management). Campaign logo and positioning, sales support material, direct mail, brochure, video case study, PR, website, media planning and buying, press advertising, flash graphics. Source: MTD
• Promethean (technology). Direct mail and offline advertising supported by e-PR, banners / MPUs, online content, email and exhibitions, and 3D animated Activclassroom microsite. Source: SASS
• Complete Orlando (travel). Teaser email and official launch email, viral game, direct mail pack. Source: SASS
• People for Bikes. Design, interactive, print. Source: Colle + McVoy.
• Cisco. TV, press, radio, web copy and corporate brochures. Source: Mothertongue

Last updated January 2013