Digital, Marketing & Advertising Resource

Mobile Marketing Case Studies – Bluetooth / Augmented Reality / Quick Response Codes / Promotions / Competitions / Coupons

Case studies currently being updated. 3 listed at the moment. 

To view a case study, click on “Source”

Bluetooth

  • Lucozade – “PĂşca installed a Bluetooth server in each university’s gym, which broadcast a message to any students in the area who had Bluetooth-enabled mobile phones. The message invited the students to download an image which included an brain-teaser anagram.” Source: Puca

Promotions / Competitions / Coupons

  • Deep River Rock. “Festival giveaway every hour with Deep River Rock Text2Win competition.” Source: Puca
  • Mars. “Mars text-to-win campaign increases sales and boosts brand awareness.” Source: Puca
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