There are so many good reasons for companies to invest in digital marketing training. Here are some of them.

The Client Can Be the Best at Marketing

Increasingly, the expertise and input of the client is becoming more and more important in digital marketing (in particular, in content marketing, search marketing, social media, user experience, online PR and online customer service).
In the early days of digital marketing, technical knowledge, in particular, SEO, was really key.
SEO. SEO is still important, but increasingly, it is the quality of digital content that is attracting and keeping customers (for various reasons, for example, search engines are getting better at finding and ranking quality content; technology is making it easier and cheaper for people to publish quality content on the web; with experience, people are just getting better at it). It is companies who know their market the best, and so in the best position to create content that is interesting and useful to their audience.
Social Media. Companies hire social media “experts”. But social media is, at the end of the day, about communication, and it is the companies who know , best, their audiences.
Creative. Using creative agencies is still important (there are some great creative agencies out there, no argument). But creative advertising can still be done in-house and relatively cheaply (i.e. home-made videos that go viral).
Technical. Perhaps the area of digital marketing in which companies will continue to depend on digital agencies the most is digital marketing that requires technical skills: website and interactive website features, mobile apps, and so on.

Save Money on Doing Digital Marketing Yourself

So often, traditional marketing has to be done by an agency. But with digital marketing, companies are able to do a lot more marketing work on their own (for various reasons: more accessible, user-friendly and cheaper technology to use), saving money. Training in digital marketing can really help companies to best use the tools and technologies at their disposal, in particular, how to create the an effective digital marketing strategy. But this is even more the case during challenging economic times (with training, also, being useful to help select the best value tools and technologies during these particular challenging economic challenging times).

Develop Your Digital Business

For many companies now, the digital side of their business is a crucial side of their business and brand overall. In fact an effective digital model can often be – in the digital age we live in with so many customers and potential customers to be found in the digital environment, whether at work or during their free time – the difference between companies doing well and badly.
Digital marketing (which, also, involves branding and digital business models) can be invaluable in helping not just develop and fine-tune digital strategy, but, also in developing and fine-tuning the digital side of the business in general. It’s not so much that the trainer will necessarily come up with concrete suggestions for you to carry out (but this could happen – why not?) but that your increased knowledge of the digital world in environment, including digital marketing, could help spark ideas in the people in the company in general – people including the managing director, finance director, branding/marketing manager, and so on (as well as employees in non-management positions, too).

Everyone Plays a Part in Enhancing the Digital Reputation of  the Company

That everyone in the company has an idea about what the digital marketing strategy / digital branding strategy of the company is, and how they can contribute to it in whichever part of the business they’re involved in.